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maternity support

WINMaternity ensures members have access to 1:1 support through every step of the maternity journey—from delivery room, to home, and back to work again. 

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parenting & child development support and resources

WINkid fosters child development and special needs care through a unique combination of evidence-based content and behavioral health and return-to-work support—to help working families thrive through every stage of childhood.

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doula pre- & post-natal support

WINDoula offers a nationwide network of vetted doulas, who provide 1:1 support and guidance, ensuring families feel supported and empowered before, during, and after pregnancy.

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surrogacy & adoption

Comprehensive digital coaching provides expert guidance and resources for adoption, foster care, surrogacy, and egg donation—including personal, step-by-step assistance in obtaining grants and financial resources.

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WINkid

The one-stop evidence-based parenting platform providing expert support from birth to age five. Content is uniquely paired with behavioral health and return-to-work support to foster child development and special needs care—helping families thrive through every stage of childhood.

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preconception support 

Dive into family-building fundamentals like ovulation tracking and optimal nutrition, receive 1:1 guidance through early fertility testing, and more. WIN Nurse Care Advocates are eager to lend a (virtual) hand to members as they embark on their path to parenthood.

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LGTBQIA+ care & support

WINPride bridges the gap in care for diverse family-building journeys. Members receive 1:1 clinical support through reciprocal IVF, donor services, adoption and surrogacy journeys, and have access to 1:1 financial coaching.

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menopause & andropause support and care coordination

WIN PowerPause is the market-leading solution for end-to-end perimenopause, menopause, and andropause (low-T) support and care coordination, designed to help employees navigate the path to healthy aging—in the workplace and beyond.

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fertility guidance & support

There’s more than one way to navigate fertility challenges. WIN provides 1:1 clinical guidance through IVF, IUI, egg and sperm freezing, embryo freezing, genetic testing, and financial coaching, so members can navigate their unique path to parenthood with confidence.

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BIPOC family-building support

WINclusion closes the gap in BIPOC family-building care and support through increased BIPOC clinical representation (40%, to date!), hands-on provider matching, dedicated BIPOC donor education and guidance, and more.