parenting & child development support and resources
WINkid fosters child development and special needs care through a unique combination of evidence-based content and behavioral health and return-to-work support—to help working families thrive through every stage of childhood.
the urgent need for parental support
The current maternity care system struggles to meet the needs of working parents, especially
those caring for children with developmental, behavioral, or mental health challenges:
1 in 3 children are at risk of experiencing developmental, behavioral and mental health issues
40
of the workforce consists of parents, yet 80% of their support needs remain unmet
80
of working parents said their productivity is affected due to child care responsibilities
76
of parents worry about their child’s mental health
66
of working parents experience burnout
32
of working parents leave their jobs due to child-related responsibilities
71
of children will need social-emotional or behavioral support
the WINkid advantage
Supporting parents enhances business outcomes, with companies achieving 5.5x revenue growth through increased innovation, talent retention, and productivity by supporting working parents. WINkid aligns with DEI initiatives by supporting diverse family structures and meeting inclusive care needs.
how WINkid supports parents and children
comprehensive parenting guidance
certified child development professionals and trained parent coaches provide expertise from birth through early childhood, covering every aspect of child growth and developmentÂ
holistic child development focus
WIN’s platform addresses developmental milestones, mental health, behavior, nutrition, sleep, and learning to ensure each child reaches their full potential
interactive, personalized content
parents gain access to resources to track postpartum depression risk, manage mental and physical wellness, and receive personalized support for parental confidence and self-care


dedicated parent guide
hands-on, high-touch support from certified parent mentors, offering real-time assistance and escalating complex issues to child development specialists for actionable next steps


community and support networks
private online parenting communities foster a sense of belonging, allowing parents to connect with experts and each other
advocacy and engagement
parents receive guidance and documentation to overcome barriers related to gender or racial bias and to access timely care
maternity support
WINMaternity ensures members have access to 1:1 support through every step of the maternity journey—from delivery room, to home, and back to work again.Â
parenting & child development support and resources
WINkid fosters child development and special needs care through a unique combination of evidence-based content and behavioral health and return-to-work support—to help working families thrive through every stage of childhood.
doula pre- & post-natal support
WINDoula offers a nationwide network of vetted doulas, who provide 1:1 support and guidance, ensuring families feel supported and empowered before, during, and after pregnancy.
surrogacy & adoption
Comprehensive digital coaching provides expert guidance and resources for adoption, foster care, surrogacy, and egg donation—including personal, step-by-step assistance in obtaining grants and financial resources.
WINkid
The one-stop evidence-based parenting platform providing expert support from birth to age five. Content is uniquely paired with behavioral health and return-to-work support to foster child development and special needs care—helping families thrive through every stage of childhood.
preconception supportÂ
Dive into family-building fundamentals like ovulation tracking and optimal nutrition, receive 1:1 guidance through early fertility testing, and more. WIN Nurse Care Advocates are eager to lend a (virtual) hand to members as they embark on their path to parenthood.
LGTBQIA+ care & support
WINPride bridges the gap in care for diverse family-building journeys. Members receive 1:1 clinical support through reciprocal IVF, donor services, adoption and surrogacy journeys, and have access to 1:1 financial coaching.
menopause & andropause support and care coordination
WIN PowerPause is the market-leading solution for end-to-end perimenopause, menopause, and andropause (low-T) support and care coordination, designed to help employees navigate the path to healthy aging—in the workplace and beyond.
fertility guidance & support
There’s more than one way to navigate fertility challenges. WIN provides 1:1 clinical guidance through IVF, IUI, egg and sperm freezing, embryo freezing, genetic testing, and financial coaching, so members can navigate their unique path to parenthood with confidence.
BIPOC family-building support
WINclusion closes the gap in BIPOC family-building care and support through increased BIPOC clinical representation (40%, to date!), hands-on provider matching, dedicated BIPOC donor education and guidance, and more.
