driving better outcomes and lowering spend—a win for employees and your business


better benefits.
better outcomes.
better savings.

As the nation’s leading family-building and family well-being benefit company for over 25 years, we’ve supported 500,000+ families through every stage of life—from pre-conception and fertility to parenting, healthy aging, and beyond. Driving superior outcomes for your workforce at lower costs to you is a win-win for everyone.

family-building and family well-being coverage is a non-negotiable benefit for your employees

Today’s employees are seeking workplaces that understand and support their physical, emotional, and financial needs. WIN’s solutions are fully customized to fit your existing benefit ecosystem—allowing you to support your workforce’s needs, attract and retain diverse talent, and maintain your competitive edge in the market.

Infertility affects 1 in 6 people.

1 in 6 figures

That means employees in your organization are likely already navigating a family-building journey—or will be in the future.


of employees feel it’s important that an employer provides fertility benefits and support


of employees say they would switch jobs if fertility benefits were offered


of LGBTQIA+ people expect to use assisted reproductive technology, fostering, or adoption to become parents


of couples in which the woman is 35+ have problems with fertility


increase in likelihood that black women will experience fertility challenges, compared to Hispanic or non-Hispanic women

Dad playing with baby

our solutions are a win-win for you and your employees

When evaluating your benefit strategy, it’s important to offer a solution that supports what matters most to employees—their families. WIN’s solutions are designed to do just that, while driving superior outcomes and increasing ROI.

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increased ROI


higher live birth rate with fertility and family-building support


decrease in likelihood of cesarean birth with doula support


of parents return to work after having a child with parenting support


of women report symptom improvement with menopause support and care coordination


win meets your employees where they are with the support they deserve

nation-leading network

WIN’s network of double board-certified Reproductive Endocrinologists is the largest in the country and the only one credentialed consistent with NCQA and URAC standards, per our accreditations. Our network also ensures 90% of the US population is within 30 minutes of a leading fertility sub-specialist.

concierge clinical support

Ensure your employees feel supported with 24/7 access to dedicated Nurse Care Advocates who offer 1:1 guidance through fertility education, treatment guidance, network navigation, and behavioral health coaching.

increased ROI

Improved clinical outcomes save you money. Our employer group clients see decreased NICU and healthcare costs, more efficient Rx utilization, and 4-6X increased ROI.

customizable solutions

WIN’s solutions allow your company to provide a standalone family-building benefit, or integrate our program with your existing health insurance carrier. Both models guide your employees to the nation’s leading physicians.

the wins speak for themselves

WIN began setting the standard in fertility benefits over 25 years ago. Since then, we’ve stayed true to our mission to help build families by providing access to esteemed Nurse Care Advocates, the best reproductive endocrinologists, and a superior digital experience—and we have a proven track record of success.


lives covered


employers served


families helped

Don’t Just take our word for it

latest resources

Browse our library of evidence-backed resources and trending research for the latest in family-building and family well-being.


get in touch with our benefit experts

Together, we can create a comprehensive and inclusive family-building and family well-being solution for you and your employees—a win-win.