27+ years.
800K+ families—and counting.

WIN is guided by its mission to provide clinical excellence and compassionate support through every family-building journey and stage of life. From starting, growing, and caring for families, to navigating the path to healthy aging, and everything in between, we’re with members every step of the way.

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family-building and family well-being support for all

There’s no one-size-fits-all approach to family-building and family well-being. That’s why WIN provides personalized and inclusive solutions, to meet members exactly where they are with support they deserve.

preconception

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preconception

Dive into family-building fundamentals like ovulation tracking and optimal nutrition, receive 1:1 guidance through early fertility testing, and more. WIN Nurse Care Advocates are eager to lend a (virtual) hand to members as they embark on their path to parenthood.

fertility

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fertility

There’s more than one way to navigate fertility challenges. WIN provides 1:1 clinical guidance through IVF, IUI, egg and sperm freezing, embryo freezing, genetic testing, and financial coaching, so members can navigate their unique path to parenthood with confidence.

surrogacy & adoption

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surrogacy & adoption

Comprehensive digital coaching provides expert guidance and resources for adoption, foster care, surrogacy, and egg donation—including personal, step-by-step assistance in obtaining grants and financial resources.

maternity

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maternity

WINMaternity provides 1:1 nurse advocacy, mental health support, expert guidance, and access to educational resources, helping families navigate every step of pregnancy and postpartum with confidence while improving maternal health and reducing high-risk outcomes.

doula

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doula

WINDoula bridges the gap in prenatal and postpartum support with a nationwide network of vetted doula professionals who provide personalized guidance before, during, and after pregnancy—through miscarriage and loss, birthing support, lactation best practices, and more.

postpartum

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postpartum

WINMaternity provides personalized postpartum support with 1:1 nurse care advocate guidance, lactation support, and resources for pregnancy recovery. Our program helps track postpartum depression risk, supports mental and physical wellness, and boosts parental confidence and self-care during this transformative time.

parenting & child development

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parenting & child development

WINkid is the one-stop evidence-based parenting platform providing expert support from birth to age five. Content is uniquely paired with behavioral health and return-to-work support to foster child development and special needs care—helping families thrive.

 

menopause & andropause

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menopause & andropause

WINPowerPause is the market-leading solution for end-to-end menopause and andropause (Testosterone Deficiency) support. WIN supports age-related well-being by maximizing symptom relief and helping members get back to a sense of normal—in the workplace and beyond.

 

caregiving

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caregiving

WINCares provides families with expert caregiving support, including care coordination, backup care, and digital tools and resources to tackle critical care challenges, helping families navigate caregiving with confidence.

LGBTQIA+ affirming

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LGBTQIA+ affirming

WINPride bridges the gap in care for diverse family-building journeys. Members receive 1:1 clinical support through reciprocal IVF, donor services, adoption and surrogacy journeys, and have access to 1:1 financial coaching.

BIPOC family-building support

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BIPOC family-building support

WINclusion closes the gap in BIPOC family-building care and support through increased BIPOC clinical representation (40%, to date!), hands-on provider matching, dedicated BIPOC donor education and guidance, and more.

family-building financial support

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family-building financial support

WINCard is an innovative payment service that alleviates the financial burden for intended parents by eliminating out-of-pocket costs with exact payments for fertility, preservation, donor, surrogacy, or adoption services as they happen.

behavioral health

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behavioral health

WIN takes a compassionate and personalized approach to behavioral health. Together, we identify challenges and establish healthy routines that help reduce stress and anxiety and support members’ goals and overall well-being.

 

nutrition

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nutrition

Nutrition is vital to every family-building journey and the overall well-being of individuals, couples, and families. WIN’s nutrition support is tailored to the unique needs of each member, providing comprehensive guidance and nourishment through their path to parenthood and beyond.

 

communities

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communities

Without the right support, fertility, family-building, and healthy aging journeys can feel overwhelming and isolating. That’s why WIN Communities are aimed at fostering safe spaces for members to connect with others navigating similar paths.

 

family-building and family well-being support for all

There’s no one-size-fits-all approach to family-building and family well-being. That’s why WIN provides personalized and inclusive solutions, to meet members exactly where they are with support they deserve.

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get in touch with our benefit experts

Together, we can create a comprehensive and inclusive family-building and family well-being solution for you and your employees—a win-win.