the trusted family-support benefit partner for the nation’s leading health plans


the family-building partner of choice for health plans

As the nation’s leader in family-building and family well-being benefit management for over 25 years, WIN has successfully integrated with health plans to serve fully-insured and ASO populations. And we’re proud to have helped over half a million members on their path to parenthood while driving superior outcomes at lower costs—a win-win for you, your employer clients, and your members.

meet the demand for fertility and family-building

Now, more than ever, employees are seeking workplaces that understand and support their physical, emotional, and financial needs—on their path to parenthood and beyond. This has transformed inclusive and comprehensive benefit solutions from a cool workplace perk to an imperative. In response, more employers are offering customizable family building solutions.

Infertility affects 1 in 6 people.

1 in 6 figures

That means employees across all industries are likely already navigating a family-building journey—or will be in the future.


of employees feel it’s important that an employer provides fertility benefits and support


of employees say they would switch jobs if fertility benefits were offered


of LGBTQIA+ people expect to use assisted reproductive technology, fostering, or adoption to become parents


of couples in which the woman is 35+ have problems with fertility


of large employers added family-building benefits in 2023, or are still considering, to improve talent attraction and retention


a proven track record of success—for over 25 years 

When your clients evaluate their benefit strategy, it’s important they find a solution that delivers on its promise to drive superior family-building and family well-being outcomes for members and increase an organization’s ROI. WIN’s managed solutions do just that which is why the nation’s leading health plans trust us as the end-to-end fertility and family-building benefit manager.

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increased ROI


higher live birth rate with fertility and family-building support


decrease in likelihood of cesarean birth with doula support


of parents return to work after having a child with parenting support


of women report symptom improvement with menopause support and care coordination


win meets your clients where they are with exactly what they need

nation-leading network

WIN’s network of double board-certified Reproductive Endocrinologists is the largest in the country and the only one credentialed consistent with NCQA and URAC standards, per our accreditations. Our network also ensures 90% of the US population is within 30 minutes of a leading fertility sub-specialist.

concierge clinical support

Ensure your clients’ members feel supported with 24/7 on-call access to dedicated Nurse Care Advocates who offer 1:1 guidance through fertility education, treatment guidance, network navigation, and behavioral health coaching. 

increased ROI

Improved clinical outcomes save your clients money. Our partners see decreased NICU and healthcare costs, more efficient Rx utilization, and 4-6X increased ROI.

customizable solutions

As the only fully customizable solution in the market, WIN works with health plans and employers to design the right benefit to address their specific needs and goals, allowing them to seamlessly integrate our program with their existing health insurance carrier.

the wins speak for themselves

WIN began setting the standard in fertility benefits over 25 years ago. Since then, we’ve stayed true to our mission to help build families by providing access to esteemed Nurse Care Advocates, the best reproductive endocrinologists, and a superior digital experience—and we have a proven track record of success.


lives covered


employers served


families helped


get in touch with our benefit experts

Together, we can create a comprehensive and inclusive family-building and family well-being benefit solution for your clients and members.