preconception support
Dive into family-building fundamentals like ovulation tracking and optimal nutrition, receive 1:1 guidance through early fertility testing, and more. WIN Nurse Care Advocates are eager to lend a (virtual) hand to members as they embark on their path to parenthood.
The Gap to Fertility & Family-Building Care Remains Wide
1 in 6 experience fertility challenges today.
That’s nearly 20% of the population—more than those impacted by diabetes, breast cancer, or
Alzheimer’s Disease. That means employees in your organization are likely already navigating a
family-building journey—or will be in the future.
72
say they’d stay at their company longer with access to fertility and family-building benefits
65
of workers say they’d change jobs to work for a company that provided fertility benefits
43
of employees believe that employers should provide LGBTQIA+ resources
2X
as many Black women experience infertility than White women
WIN closes gaps in early family-building support


comprehensive preconception planning
WIN provides tailored, 1:1 preconception services focused on natural fertility whenever possible.
advocacy & utilization management
Personalized guidance and resources for family-building, including lifestyle coaching and support for managing underlying conditions like PCOS and endometriosis.
lifestyle support & nutritional guidance
Access to fertility nurses, nutrition coaches, and behavioral health specialists to promote holistic well-being.
wearable ovulation tracking
The first and only FDA-cleared fertility tracking bracelet helps members identify their 5 most fertile days (double the days detected by traditional LH tests). Tracking includes temperature, heart rate, heart rate variability, perfusion, and breathing rate—all while worn only during sleep.
at-home semen analysis and storage
Members can access clinic-grade semen analysis from home, gaining insights into five key sperm parameters. WIN’s full-spectrum analysis includes free overnight shipping, cryopreservation, and one year of storage to support future family-building plans.
maternity support
WINMaternity ensures members have access to 1:1 support through every step of the maternity journey—from delivery room, to home, and back to work again.Â
parenting & child development support and resources
WINkid fosters child development and special needs care through a unique combination of evidence-based content and behavioral health and return-to-work support—to help working families thrive through every stage of childhood.
doula pre- & post-natal support
WINDoula offers a nationwide network of vetted doulas, who provide 1:1 support and guidance, ensuring families feel supported and empowered before, during, and after pregnancy.
surrogacy & adoption
Comprehensive digital coaching provides expert guidance and resources for adoption, foster care, surrogacy, and egg donation—including personal, step-by-step assistance in obtaining grants and financial resources.
WINkid
The one-stop evidence-based parenting platform providing expert support from birth to age five. Content is uniquely paired with behavioral health and return-to-work support to foster child development and special needs care—helping families thrive through every stage of childhood.
preconception supportÂ
Dive into family-building fundamentals like ovulation tracking and optimal nutrition, receive 1:1 guidance through early fertility testing, and more. WIN Nurse Care Advocates are eager to lend a (virtual) hand to members as they embark on their path to parenthood.
LGTBQIA+ care & support
WINPride bridges the gap in care for diverse family-building journeys. Members receive 1:1 clinical support through reciprocal IVF, donor services, adoption and surrogacy journeys, and have access to 1:1 financial coaching.
menopause & andropause support and care coordination
WIN PowerPause is the market-leading solution for end-to-end perimenopause, menopause, and andropause (low-T) support and care coordination, designed to help employees navigate the path to healthy aging—in the workplace and beyond.
fertility guidance & support
There’s more than one way to navigate fertility challenges. WIN provides 1:1 clinical guidance through IVF, IUI, egg and sperm freezing, embryo freezing, genetic testing, and financial coaching, so members can navigate their unique path to parenthood with confidence.
BIPOC family-building support
WINclusion closes the gap in BIPOC family-building care and support through increased BIPOC clinical representation (40%, to date!), hands-on provider matching, dedicated BIPOC donor education and guidance, and more.
