parenting & child development support and resources
working parents deserve more support
Parents balancing the complexities of child development with work life face significant hurdles, especially when their child experiences developmental delays or is neurodivergent. Given 1 in 3 children is at risk of encountering developmental, behavioral, and mental health challenges, the need for family support becomes paramount.
40
of employees in the workforce are parents80
of parental support needs are still unmet by employer benefits and health plans80
of working parents said their productivity is affected due to child care responsibilities76
of parents are worried about their child’s mental health71
of children will need interventions for social-emotional development or behavioral challenges32
of working parents leave their jobs due to child related responsibilitiesWINkid provides hands-on support to help working parents thrive
WINkid is the comprehensive parenting platform that connects families to personalized support precisely when and where they need it, helping employees seamlessly navigate the journey of parenthood and reducing the #1 distraction on the job—parenting stress.
expert-led developmental guidance
WINkid offers a holistic approach, matching certified experts with parents, to provide personalized guidance on child development, behavior, and mental health.
maternal + caregiver well-being hub
Provides essential resources for tracking postpartum depression risk while promoting mental and physical wellness, self-care, and parental confidence.
interactive content for personalized support
Tailored to each family’s needs, WINkid offers a range of resources, including activities, articles, and assessments, to support child development.
integrated parental support and mentorship
Our certified parent mentors offer both personalized support and expert advice to help you navigate the challenges of parenthood—and raise confident, happy children.
community-driven parenting networks
Working parents can engage with experts and other parents in private online communities to share experiences and seek advice.
maternity support
WINMaternity ensures members have access to 1:1 support through every step of the maternity journey—from delivery room, to home, and back to work again.Â
parenting & child development support and resources
WINkid fosters child development and special needs care through a unique combination of evidence-based content and behavioral health and return-to-work support—to help working families thrive through every stage of childhood.
doula pre- & post-natal support
WINDoula offers a nationwide network of vetted doulas, who provide 1:1 support and guidance, ensuring families feel supported and empowered before, during, and after pregnancy.
surrogacy & adoption
Comprehensive digital coaching provides expert guidance and resources for adoption, foster care, surrogacy, and egg donation—including personal, step-by-step assistance in obtaining grants and financial resources.
WINkid
The one-stop evidence-based parenting platform providing expert support from birth to age five. Content is uniquely paired with behavioral health and return-to-work support to foster child development and special needs care—helping families thrive through every stage of childhood.
preconception supportÂ
Dive into family-building fundamentals like ovulation tracking and optimal nutrition, receive 1:1 guidance through early fertility testing, and more. WIN Nurse Care Advocates are eager to lend a (virtual) hand to members as they embark on their path to parenthood.
LGTBQIA+ care & support
WINPride bridges the gap in care for diverse family-building journeys. Members receive 1:1 clinical support through reciprocal IVF, donor services, adoption and surrogacy journeys, and have access to 1:1 financial coaching.
menopause & andropause support and care coordination
WIN PowerPause is the market-leading solution for end-to-end perimenopause, menopause, and andropause (low-T) support and care coordination, designed to help employees navigate the path to healthy aging—in the workplace and beyond.
fertility guidance & support
There’s more than one way to navigate fertility challenges. WIN provides 1:1 clinical guidance through IVF, IUI, egg and sperm freezing, embryo freezing, genetic testing, and financial coaching, so members can navigate their unique path to parenthood with confidence.
BIPOC family-building support
WINclusion closes the gap in BIPOC family-building care and support through increased BIPOC clinical representation (40%, to date!), hands-on provider matching, dedicated BIPOC donor education and guidance, and more.
