meet the change-makers behind win
We are a collective of medical practitioners, lawyers, strategists, marketers, tech innovators, and women and family healthcare experts working together to set a radically better standard for family-building and family well-being benefits.
25+ years of closing the gap in healthcare
WIN was founded to champion integrated healthcare for women, a group who has been historically underserved. We’ve remained steadfast in this commitment while expanding services to also serve the diverse needs of non-binary individuals and men and families.
Guided by our mission to provide clinical excellence and compassionate support, WIN’s solutions meet members exactly where they are with the support they deserve, through every family-building journey and stage of life—from building and caring for families to navigating the path to healthy aging, and everything in between.
Our Stories

“This mission is incredibly important to me, having gone through a family-building journey myself. We’re here to help and support our members throughout their family-building journey.”—Bonnie Gregson,
Senior Client Implementation Manager

“We love when we’re able to help families start off with their first child, and even more so when they have embryos left and they’re able to come back and have a second child.”—Rachael Jones, MSN, APRN, FNP
VP,
Clinical Client Strategy

“Women deserve to be heard, to have our questions answered, and to feel supported—and that’s exactly what we do at WIN”—Shelly MacConnell,
Chief Strategy Officer
trusted by the world’s leading organizations
Working at WIN means partnering with 800+ globally renowned brands to support their workforces through various family-building and family well-being journeys—and that’s the dream.